Introduction
In recent years, the term occult revival has been quietly appearing across social media platforms, pop culture blogs, and even academic papers. From tarot readings on TikTok to astrology newsletters, from Netflix’s mystical series to artisanal witchcraft workshops, the fascination with the occult is undeniable. But why now? Why is society, in 2025, experiencing a surge in interest in practices that were once relegated to the fringes?
This occult revival is not merely a nostalgic fascination or a fad; it reflects deeper cultural, psychological, and technological shifts. People are increasingly turning to esoteric knowledge, mysticism, and occult practices to find meaning, community, and a sense of control in a rapidly changing world. In this blog, we’ll explore the historical roots of this phenomenon, the factors driving it today, and the implications for culture and identity.
Historical Roots of the Occult Revival
The Early Foundations
The occult is far from new. Ancient civilizations—Egyptians, Greeks, Babylonians—practiced forms of esotericism, from astrology to divination and ritual magic. During the Renaissance, Hermeticism and alchemy flourished alongside the emerging scientific method, blending spiritual inquiry with early experimental thought.
By the 19th century, movements like Theosophy and Spiritualism introduced Western audiences to a structured occult philosophy, promising personal enlightenment and a connection to unseen forces. This period laid the groundwork for modern occult revival, emphasizing personal spiritual exploration over institutional dogma.
The Countercultural Influence of the 1960s and 1970s
The 20th century saw the occult intersect with popular culture during periods of social upheaval. The 1960s and 70s were particularly significant: the counterculture movement embraced alternative spirituality, psychedelic exploration, and mystical philosophies. Figures like Aleister Crowley experienced renewed interest, and groups such as the Hermetic Order of the Golden Dawn became points of reference for Western esotericism.
During this period, occult revival served as both a rebellion against traditional religious institutions and a search for personal empowerment. Mysticism, astrology, and tarot were no longer confined to secret societies—they became symbols of autonomy, creativity, and countercultural identity.
The Modern Drivers of Occult Revival
1. Digital Platforms and the Rise of “WitchTok”
Perhaps the most significant driver of the contemporary occult revival is the internet. Platforms like TikTok, Instagram, YouTube, and Discord have democratized access to mystical knowledge, allowing enthusiasts to share practices, tutorials, and interpretations with global audiences.
For example, the #WitchTok community on TikTok boasts millions of posts and views, ranging from daily tarot readings to ritual guidance. Unlike past revivals, knowledge is decentralized: anyone can access it, contribute to it, and adapt it to their context. This accessibility has removed traditional barriers, allowing new generations to explore the occult in ways that feel modern, participatory, and safe.
Read more about WitchTok and its influence here
2. Pop Culture and Media Portrayals
Another key driver is media representation. TV series such as The Chilling Adventures of Sabrina, American Horror Story, and films like Hereditary have brought occult themes into mainstream entertainment. These shows often frame witchcraft and mysticism in visually compelling, narrative-driven ways, blending horror, mystery, and empowerment.
Even pop music and fashion are influenced by occult imagery. Artists like Billie Eilish, Grimes, and Florence + the Machine incorporate mysticism, symbolism, and esoteric references into their personas and performances. Gothic fashion, mystical jewelry, and celestial motifs are now everyday expressions of occult identity.
3. Social Uncertainty and Psychological Appeal
The modern era is marked by global uncertainty: pandemics, climate change, political instability, and rapid technological change. Amid this volatility, the occult provides a framework for understanding, coping, and asserting personal agency. Tarot readings, astrology charts, and ritual practices offer structure, guidance, and meaning in a chaotic world.
Psychologists note that humans are naturally drawn to pattern recognition and symbolic thinking, making mystical systems—despite lacking empirical validation—psychologically satisfying. The occult revival, therefore, taps into fundamental human needs: certainty, control, and self-understanding.
Dimensions of Modern Occult Practice
Personal Empowerment
Many modern practitioners approach the occult as a tool for self-discovery. Daily rituals, moon-phase observances, and meditation practices encourage reflection and introspection. In a society where traditional guidance from religion or institutions may be less accessible, these practices provide individual agency and moral frameworks.
Community and Social Connection
Digital spaces have transformed occultism into a social phenomenon. Online forums, Discord servers, and TikTok communities create networks where individuals share experiences, celebrate milestones, and validate each other’s spiritual growth. For marginalized groups—LGBTQ+ individuals, neurodivergent people, or those questioning traditional religion—these communities provide a sense of belonging and acceptance.
Aesthetic Influence
The occult has become a visual culture. Dark academia, mystical symbolism, celestial motifs, and tarot-inspired art have infiltrated fashion, interior design, and branding. This aesthetic appeal not only draws interest but also bridges the gap between private practice and public expression, making the occult more approachable.
Criticisms and Ethical Considerations
While the occult revival offers empowerment and community, it also raises concerns.
- Commercialization: Courses, online readings, and ritual kits are increasingly monetized, raising questions about exploitation.
- Misinformation: Without proper guidance, unqualified practitioners can perpetuate false or harmful practices.
- Cultural Appropriation: Elements of occult practices often originate from marginalized or indigenous traditions; improper adaptation can be disrespectful or harmful.
Engaging critically with the occult means respecting its origins, practicing ethically, and discerning credible sources from commercialized or sensationalized content.
The Occult Revival in Context
To understand the contemporary occult revival, it’s important to view it as part of broader societal trends:
- Spiritual Individualism: Modern individuals increasingly seek personalized spiritual experiences over institutionalized religion.
- Digital Culture: The internet enables rapid dissemination of esoteric knowledge, fostering experimentation and community.
- Cultural Rebellion: The occult serves as a form of cultural critique, challenging norms, hierarchies, and traditional power structures.
- Aestheticization of Spirituality: Mystical symbols and practices become part of lifestyle and identity, merging spirituality with visual culture.
This intersection of technology, psychology, and culture ensures that the occult revival is more than a fleeting trend—it reflects a profound cultural shift.
Personal Insights
From personal observation, one of the most striking aspects of the modern occult revival is its accessibility. I’ve attended virtual tarot workshops and astrology webinars, where participants ranged from teenagers to retirees, each seeking personal growth or connection. Unlike historical occult movements, these spaces are often inclusive, playful, and educational, blending tradition with modern sensibilities.
Another insight is the psychological impact: engagement with occult practices can improve mindfulness, reduce stress, and foster creativity. Rituals and symbolism create a sense of narrative in life, helping participants navigate uncertainty with ritualized tools.
Occult Revival and Cultural Mainstreaming
Table: Occult Trends in 2025
| Trend | Description | Cultural Impact |
|---|---|---|
| WitchTok and Social Media | Viral videos teaching rituals, spells, and astrology | Massive online engagement, youth interest |
| Mainstream TV/Film | Series/films featuring witchcraft and mysticism | Normalization of occult aesthetics and dialogue |
| Fashion & Lifestyle | Occult-inspired clothing, jewelry, home décor | Visibility of occult culture in everyday life |
| Spiritual Individualism | Personalized rituals, astrology, tarot | Shift from institutional religion to personal spirituality |
Conclusion
The occult revival is not a niche curiosity—it’s a reflection of cultural transformation. It blends historical esotericism with modern digital culture, personal empowerment, and aesthetic innovation. While caution is necessary regarding commercialization and misinformation, the movement represents an evolving human desire for meaning, connection, and self-discovery.
Whether through tarot readings on TikTok, astrology apps, or mystical fashion, the occult is increasingly woven into the fabric of contemporary life. As society continues to navigate uncertainty, this revival offers alternative pathways for understanding ourselves and the world.
Call to Action
Are you fascinated by the occult revival? Explore reputable resources, join online communities mindfully, or try incorporating symbolic practices into your daily life. Share your experiences and reflections—let’s discuss how mysticism is shaping modern culture.